Aim
To
ensure that students can exercise judgement
and technique in strategic business management
to enable them to contribute to the formulation
of business strategy, the development of products
and services and the maintenance of quality
throughout the organisation.
Objectives
On completion of this paper candidates should
be able to:
-
identify and apply the principal concepts
and ideas in the theory and practice of
strategic management
-
understand the internal and external factors
affecting an organisation and apply this
knowledge to evaluate its strategic position
-
identify appropriate strategies based on
the evaluation of the organisations’ objectives
and position
-
identify appropriate methods of implementing
chosen strategies and evaluate their impact
on organisational structures and operations
-
understand the impact of globalisation on
strategic business planning and
-
demonstrate the skills expected in Part
3.
Content
Models of strategic management traditional
models of strategic management, contingency
approaches, organisational learning.
External
environment scanning macroeconomic environment,
competitive environment, global environment,
competitor intelligence systems.
Internal
assessment performing a position audit,
functional area relationships, marketing, finance,
production, R&D, IS/IT, procurement, HRM.
The
nature of strategy analysis and choice strategy
generation and selection, strategy evaluation,
evaluation systems, contingency planning, cultural
implications of strategic choice.
The
nature of strategy implementation marketing
issues (segmentation and positioning), finance
issues (performance evaluation), R&D issues
(quality and innovation), IS/IT issues (automate,
infomate and transfomate), HR issues (motivation,
development and performance evaluation), management
issues (managing change and persuasion skills),
project management tools and techniques.
Matching
structures with strategy strategic business
unit, functional structures, divisional structures
(product based), matrix structures – product,
project, client and global approaches.
The
nature of global competition global challenge,
global competitive advantage, strategies for
the global service business, global organisations,
cross-cultural management and leadership, reaching
the global customer.
Ethical
considerations ethics and business conduct. |
